Kitchen Warehouse
Kitchen Warehouse used a Mobile Billboard campaign to support the launch of a new retail location in Sydney and build awareness within the surrounding local community.
Operating in the kitchenware and homewares space, Kitchen Warehouse needed a highly visible advertising format that could introduce the brand, promote the new store and reach potential customers across nearby residential, retail and shopping precincts.
The Mobile Billboard allowed the campaign to move throughout the store’s local catchment and place the new retail message directly in front of shoppers, families, homeowners and people interested in cooking, entertaining and home improvement.
Supporting a New Retail Location
As a new retail destination in the local market, Kitchen Warehouse required more than general brand advertising. The campaign needed to clearly communicate that a new store was opening and help local customers understand where it was located.
Mobile Billboard routes were planned around the store’s surrounding suburbs, major roads, shopping centres, homemaker precincts and other high-traffic retail areas.
The campaign could also spend time near the new store, helping customers connect the advertising message with the physical retail location.
Why was a Mobile Billboard Used?
A Mobile Billboard provided Kitchen Warehouse with a flexible and cost-effective way to build awareness across a defined local area.
Unlike a fixed billboard, the campaign was not limited to one advertising site. The Mobile Billboard could travel through multiple suburbs, target different shopping precincts and adjust its route to reach customers at the most relevant times of the day.
The large-format display also helped the campaign stand out in a competitive retail environment and gave the new store strong visibility within its surrounding catchment.
your campaign includes:
We work closely with you to ensure we target the right areas, and to ensure high exposure, high impact and cost-effective solution.
At every stage of the process, our experienced team are here to guide you through photo selection, caption creation, branding and graphics, to ensure you message achieves maximum impact. Audio, illumination, promotional sampling and other sensory elements can be added to further enhance your advertising message.
Once your mobile billboard campaign has begun, we can report daily, including:
- photographs
- traffic reports
- vehicle data
Campaign Outcome
The campaign helped introduce Kitchen Warehouse to the Sydney market and supported the new store by delivering targeted local exposure.
By combining a clear retail message with strategic route planning, the Mobile Billboard helped raise awareness among nearby shoppers and encouraged potential customers to visit the new location.
The campaign demonstrated how Mobile Billboards can support new store openings by building awareness quickly, targeting specific retail catchments and taking the campaign directly into the communities surrounding a new location.
