Mobile Billboard Advertising is more effective

The Media Association of Australia has found that consumers are exposed to more messages than ever before. Mobile ads are a precise media which cuts through the clutter, to target customers directly.

Unlike other forms of traditional ads, such as TV and radio, this doesn’t need to be invited in by the viewer. It also therefore can’t be switched off. As a result, a mobile billboard really gets noticed. It also has the advantage of not being drowned out in a sea of other competing messages. Our large outdoor mobile billboards are distinct and visually provide a high impact that can’t be overwhelmed with other companies competing imagery.

In a time where consumers are often very resistant to most forms of advertising, and more discerning than ever, Mobile billboards are something that the public both accepts and enjoys. It works because consumers actually want it and look at it.

According to Australian market research:

• 78% of Australians notice advertising each month.
• 83.3% of Australians see advertising each month.
• Drivers spend on average 7.5 hrs in the car weekly, making on average 10 trips weekly.
• 88% of people say that brands on billboards stand out.
• 74% of Australians see Billboards every day, several times a week.

The public really enjoy mobile billboard advertising:

• On shopping trips, 76% of drivers are relaxed and open to finding out about new products and services from billboards.
• 72% of Australians travel on roads to and from work.
• 67% of Australians have seen billboards in the past week
• 46% of people believe Billboards bring new products to their attention.
  (Source: MOVE data 2013, Ppl 14yrs+ | Nielsen CMV Survey 1, 2013)