(Victoria). Throughout the State of Victoria – local community groups and members of Council formed a Gambling Reform Alliance to illustrate their frustration with the amount of Pokie and Gaming machines across Melbourne. As part of the schedule – the Gambling Reform Mobile Billboard visited many local councils, from Frankston to Werribee, Tarneit to Cranbourne and was used as a great backdrop for PR, Media Events and announcements.
Creative Gardens Wallan
(Wallan, Victoria). With many regional towns beginning to boom – Creative Gardens in Wallan on the outskirts of Melbourne utilised a Mobile Billboard to target all the major roads, arterials and local retail outlets. Mobile Billboards work great in regional areas – often being positioned in almost impossible to miss locations.
Friends of the Queen Victoria Market
(Queen Victoria Market, Melbourne). Local Melbourne Council election candidate: Sally Warharft – making an impact directly to potential voters across Melbourne and the Queen Victoria Market.
Kia 7 Day Demo Sale
(Queensland. Brisbane and Metro). Kia Australia utilizing 3 Mobile Billboards across Queensland to promote their end of year run out demo sale. Having more than 13 dealerships across both the Brisbane and Metro areas – Kia needed an outdoor advertising solution that could ensure each dealership was equally visited – as well as each dealership receiving a message pertinent to their local market.
(South East Melbourne). Targeting areas in the outer suburbs of Australian Capital Cities is a great way to position road side, exclusive and directly to your local market. Targeting major roads, arterials and highways gives you an almost unmissable exposure – as evident by developer Wolfdene and their Pavilion Estate, in the south east of Melbourne.
Melbourne Comedy Festival
Every April, Melbourne Victoria hosts the International Comedy Festival which invites local and international comedians from around the world. This Mobile Billboard picture, circulating through the Docklands and Inner CBD was a great tool to target the local crowds and AFL/NRL football matches.
Car Megamart (located in Pakenham, Victoria) annually use Mobile Billboards and large format signage to promote the Mega Car Show and Family Fun day, held in October each year.
(Stone Hill, Victoria).
Driving new sales and enquiries to their land estates, Devine Homes cleverly used a Mobile Billboards to target competing estates and display homes. The result was increased traffic into their Land Sales offices.
(Marsden Park, NSW).
IKEA known for their simplicity and practical design, utilized a Mobile Billboard to ensure customers were aware of a massive 50% off sale in and around Marsden Park, Western Sydney, NSW.
Part of a larger, national campaign, Blackwoods required supporting marketing and media to help promote stores across Perth, Adelaide and Melbourne.
(Byron Bay, NSW).
What better way to take your message to your audience, Laneway Festival taking their Mobile Billboard directly to Byron Bay, NSW during the 2018 New Year Holiday period.
(Western Sydney, NSW).
Local development Pierside wanted to promote their opening and family fun days, in and around surrounding Wentworth Point. Their target – major arterials in and out of the Sydney CBD.
Australian Marine Conservation Society
(Gold Coast, Queensland).
The society utilised a Mobile Billboard to circulate through the crowds during the 2018 Gold Coast Commonwealth games. They utilized a clear, easy to read message that would appeal to many Queensland residents the importance of protecting the Great Barrier Reef.
City of Casey
The City of Casey, a large municipal council located in the South East of Melbourne, utilised a Mobile Billboard to directly communicate with local residents.