Outdoor Advertising Melbourne

Traditional outdoor advertising in Melbourne has one fundamental problem it stays in one place.

Static billboards on major roads reach whoever happens to drive past. Digital screens in shopping centres reach whoever happens to be inside. Neither gives you the geographic precision that a targeted local campaign actually requires.

The Mobile Billboard Company solves this. Our advertising trailers move through Melbourne's streets, suburbs and major arterials taking your message directly to the audience you need to reach, in the exact locations that matter to your campaign.

For over a decade we have been delivering outdoor advertising campaigns across Greater Melbourne for some of Australia's most recognisable brands as well as local businesses, real estate developers, event organisers, government agencies and advertising agencies managing campaigns on behalf of their clients.

If you need outdoor advertising in Melbourne that goes where your audience actually is, contact us today for a campaign quote.

Why Outdoor Advertising in Melbourne Works Differently With Mobile Billboards?

Melbourne is not one market, it is dozens of micro-markets.

The residents of Toorak and South Yarra have different habits from those in Dandenong and Frankston. The morning commuter on the Monash Freeway is a different audience to the Saturday shopper at Chadstone. The developer launching a new apartment project in Docklands needs a different reach strategy to the retailer opening a new store in Ringwood.

Static outdoor advertising treats Melbourne as one audience. Mobile billboards treat it as what it actually is a collection of specific communities, corridors and moments where your message lands with the right people at the right time.

Where We Operate in Melbourne

The Mobile Billboard Company operates across all of Greater Melbourne  from the CBD and inner suburbs to outer growth corridors and regional Victoria.

Our Melbourne outdoor advertising campaigns have covered

Melbourne CBD and Inner Suburbs

• Melbourne CBD Collins Street, Bourke Street, Spencer Street
• South Yarra, Toorak, Prahran, Richmond
• Fitzroy, Collingwood, Brunswick
• St Kilda, Port Melbourne, Albert Park

Eastern Suburbs and Corridors

• Monash Freeway and Eastern Freeway corridors
• Glen Waverley, Mount Waverley, Box Hill
• Ringwood, Lilydale, Croydon
• Dandenong, Springvale, Noble Park

South-Eastern Growth Corridor

• Berwick, Narre Warren, Cranbourne
• Pakenham, Officer, Clyde
• Frankston, Mornington, Mount Eliza

Western Suburbs and Airport Corridor

• Western Ring Road and Tullamarine Freeway
• Footscray, Sunshine, Werribee
• Melbourne Airport precinct
• Melton, Hoppers Crossing, Point Cook

Northern Suburbs

• Coburg, Preston, Thomastown
• Epping, Craigieburn, Broadmeadows
• Hume Highway corridor

Who Uses Outdoor Advertising in Melbourne Through The Mobile Billboard Company?

Our Melbourne outdoor advertising clients range from national retailers and advertising agencies to local businesses, real estate developers, event organisers and government departments. If you need targeted local reach in Melbourne, we have a solution.

• Advertising Agencies and Media Buyers

• Real Estate Developers

• Events and Festival Promoters

• Local Melbourne Businesses

• Government and Council Campaigns

Why Melbourne Businesses Choose The Mobile Billboard Company

Founded in Melbourne in 2013, The Mobile Billboard Company has over a decade of experience delivering outdoor advertising campaigns across Greater Melbourne. We know the roads, the suburbs, the peak times and the specific corridors that deliver results for different campaign types.

What sets us apart from other outdoor advertising options in Melbourne:

• No fixed location restrictions we go wherever your campaign needs us
• Over 10 years operating in Melbourne we know the city and the roads
• Flexible campaign durations  from single-day events to multi-week campaigns
• Double-sided billboard format  maximum visibility from all directions
• Real campaign reporting proof of performance and route data
• Experience with agencies, direct clients, government and events

 

We have delivered outdoor advertising campaigns in Melbourne for brands including Toyota, Honda, KIA, Specsavers, Geeks2U, RIA Money Transfers, QBE Insurance and many more as well as hundreds of local Melbourne businesses whose names you might not know but whose customers do.