KIA
Kia dealerships across Melbourne used a Mobile Billboard campaign to provide local store support and promote Kia’s unique seven-year warranty.
The campaign was designed to bring the Kia message directly into the local communities surrounding participating dealerships. Rather than relying solely on fixed advertising locations, the Mobile Billboard could visit individual dealership catchments and target the roads, retail precincts and high-traffic areas most relevant to each location. This billboard has helped Kia’s Seven-Year Warranty campaign to get more presence among the local audience, which eventually increased the footfall of local customers into the showroom.
Local Dealership Support
The Mobile Billboard was scheduled to visit selected Kia dealerships across Melbourne, with each campaign day focused on the local area surrounding a particular showroom.
Routes were planned around major roads, shopping centres, retail precincts, commuter corridors and nearby residential growth areas. This allowed each dealership to receive targeted local exposure while still maintaining the strength and consistency of the broader Kia brand message.
The campaign could also include time positioned near the dealership, helping connect the advertising message with the physical showroom location.
Why was a Mobile Billboard Used?
A Mobile Billboard provided Kia dealerships with a flexible and highly visible way to promote the seven-year warranty at a local level. A mobile billboard has the major benefit of being utilized in different targeted areas. Why did that campaign get more success than other advertising campaigns? Because it reached the potential customers through location-based targeting. Due to its huge size, the warranty stood out among busy retail and rushy environments and captured human attention
For brands running digital mobile billboard campaigns across Melbourne, our digital billboard hire service covers the full metro area.
your campaign includes:
We work closely with you to ensure we target the right areas, and to ensure high exposure, high impact and cost-effective solution.
At every stage of the process, our experienced team are here to guide you through photo selection, caption creation, branding and graphics, to ensure you message achieves maximum impact. Audio, illumination, promotional sampling and other sensory elements can be added to further enhance your advertising message.
Once your mobile billboard campaign has begun, we can report daily, including:
- photographs
- traffic reports
- vehicle data
Campaign Outcome
The campaign provided Kia dealerships with targeted store support across Melbourne while reinforcing one of the brand’s strongest selling points.
By combining a recognisable national message with local route planning, the Mobile Billboard helped participating dealerships increase visibility within their surrounding communities and encourage potential customers to visit their nearest Kia showroom.
The campaign demonstrated how Mobile Billboards can support automotive dealership networks by delivering flexible, location-based advertising across multiple sales territories.
