RIA Money Transfer
A global leader in international remittances partnered with The Mobile Billboard Company to solve this exact challenge. Rather than relying on expensive, fixed static billboards that only target a single street, we deployed a dynamic fleet of mobile digital and printed billboards
How they Broaden Its Reach Across Melbourne and Sydney
How do you reach potential customers when your agent locations are spread across two of Australia's largest cities?
That was the exact challenge RIA Money Transfer brought to The Mobile Billboard Company. A global money transfer network with hundreds of participating agent locations across Melbourne and Sydney needed to build brand visibility across multiple communities — not along one road or inside one shopping centre.
The answer was a coordinated mobile billboard campaign running simultaneously across both cities. Four units two in Melbourne, two in Sydney each briefed to carry the RIA brand directly into the suburbs, shopping strips, and communities where RIA's customers and agents actually were.
The Campaign Challenge
RIA Money Transfer operates an international money-transfer network with customers sending and receiving money online and through physical agent locations. In Australia that means hundreds of participating agents spread across Melbourne and Sydney.
This was not a campaign for one shopping centre or one major road. RIA needed broader metro coverage reaching diverse communities across both cities while actively supporting the local agent network on the ground. A fixed billboard cannot do that. A mobile billboard can.
Four Units. Two Cities. One Coordinated Campaign.
The campaign deployed four mobile billboard units across Melbourne and Sydney two per city, running a mix of formats simultaneously:
- One digital LED mobile billboard per city full colour, high brightness, visible day and night
- One printed mobile billboard per city large format, 100% dedicated to RIA creative throughout
Each unit ran daily routes through key metro areas, covering:
- Busy retail centres and major shopping strips
- High-traffic roads, arterials, and transport corridors
- Local community hubs and culturally diverse suburbs
- Sports parks and recreation areas on weekends
- Agent locations across both cities
That last point mattered most. Each billboard ran daily routes past RIA's participating agent locations connecting the broad brand campaign with the specific local businesses where customers could access RIA's services directly.
Why Mobile Billboards Gave RIA a Genuine Edge
Traditional outdoor advertising is tied to one spot. A fixed billboard provides strong exposure along a single road. Shopping centre advertising reaches visitors to one precinct. Digital outdoor screens are typically sold on shared rotation your ad appears alongside other advertisers, disappears, and waits for the loop to come back around.
Each of those platforms has its place. But none can deliver consistent, visible support across a widespread network of local agents spread across two cities.
A mobile billboard works differently. It travels between multiple suburbs, agent locations, retail precincts, and community areas within the same campaign and it gives the advertiser 100% share of voice. The display is dedicated entirely to one campaign. Every impression belongs to RIA.
For a brand with hundreds of agent locations across two cities, that matters enormously. Instead of buying a separate fixed billboard in every suburb, four mobile units covered the metro spread of both cities while staying relevant to local communities and agents throughout.
your campaign includes:
We work closely with you to ensure we target the right areas, and to ensure high exposure, high impact and cost-effective solution.
At every stage of the process, our experienced team are here to guide you through photo selection, caption creation, branding and graphics, to ensure you message achieves maximum impact. Audio, illumination, promotional sampling and other sensory elements can be added to further enhance your advertising message.
Once your mobile billboard campaign has begun, we can report daily, including:
- photographs
- traffic reports
- vehicle data
Advertising for
Multi-Location Brands
The RIA campaign is a strong example of what mobile billboard advertising achieves for organisations operating through agents, franchises, dealerships, or multiple retail locations.
If your brand operates across multiple locations and you want to explore what a mobile billboard campaign could cover across Melbourne, Sydney, or anywhere in Australia see our billboard advertising services page or contact us directly. We come back within one business day.
The Result Broader Reach Than Any Fixed Platform Could Deliver
The RIA campaign shows what mobile billboard advertising does for organisations with multiple stores, agents, dealerships, franchises, or service locations.
One coordinated campaign covered:
- Multiple suburbs and communities across two major cities
- Daily routes past agent locations across both metro areas
- Peak commuter corridors in the morning and retail precincts through the day
- Culturally diverse communities with strong demand for money transfer services
- 100% share of voice on every unit throughout the campaign
It is a practical, flexible approach for any brand that needs more than exposure in one fixed spot.
