Park & Drive

Mobile BILLBOARD ADVERTISING

What is Park & Drive?

Mobile Billboard Park & Drive is a method where your mobile billboard is:

• Driven through key locations to capture attention on the move, and then
• Parked for extended periods in high-footfall or high-traffic areas to maximise visibility.

This dual approach allows your campaign to be seen by thousands of people
each day on major roads and hotspots.

Why it works?

Unlike static billboards and other out-of-home advertising that require council permits or are locked to one location, Mobile Billboards operated with a driver are classified as vehicles, meaning they can legally park in public areas without the need for special permits or restrictions.

This gives your campaign the unbeatable freedom to go where the audience is—when it matters most.

The result? Thousands of impressions daily and the ability to dominate areas where traditional advertising can’t reach.

✅ Strategic Visibility – We position your message where your audience actually is
✅ Flexible Targeting – Adjust locations based on time of day, events, or audience behaviour
✅ Local Area Saturation – Dominate your chosen suburb, postcode, or catchment
✅ High Impact, Low Waste – Your advertising budget goes where it counts most

Mobile Billboard “Park & Drive” is perfect for:

• Local Area Marketing
  Target specific suburbs, postcodes, or areas with precision. Mobile Billboards can drive directly through the heart of your community, then park in high-visibility areas like town centres, school zones, major roads, intersections and transport hubs to capture local attention.

Brand awareness & audience reach: Maximise your brand exposure by reaching new and diverse audiences in high-traffic, high-visibility locations — perfect for building recognition and recall.

• Retail Promotions and Store Openings
  Launch sales, grand openings, or seasonal offers with attention-grabbing visuals parked outside your store or in nearby shopping precincts. Perfect for creating urgency and driving immediate foot traffic.
• Event and Festival Advertising
  Promote your event in the lead-up and during the day. Park at key entrances, along busy approach roads, or near public transport hubs to grab the crowd’s attention. Great for music festivals, markets, expos, and community events.
• Real Estate, Land Sales, New Developments and Property Launches
  Promote new developments, display villages, or auctions by placing your message right in front of future buyers. Park & Drive allows you to target surrounding suburbs and park near open homes, sales offices, or new land releases for maximum impact.
• Political and Advocacy Campaigns
  Deliver your message directly to the electorate—no need to wait for media placement. Park & Drive lets you canvass key areas, attend rallies or polling places, and park in strategic locations to raise awareness or influence opinion.

Book a Mobile Billboard Park & Drive Campaign Today

Want your message seen in all the right places?
Let’s talk about a Park & Drive campaign tailored to your audience and goals.

Enquire now to get started — and let us take your brand where other ads can’t go.